Editorial Summary

In 2023, the Atlas records 1,216,780 new-vehicle sales across the Australian market. Toyota was the leading make in this view, with 215,240 sales. That was 12.5% higher than the previous full-year result.

Historical sales trend

Full-history view for this slice across 1991–2026 (2023).

Sales by year: 2023

Year-by-year totals for 2023.

Year	Total	vs prev
2026 YTD	848,924	+2.0%
2025	1,241,037	+0.3%
2024	1,237,287	+1.7%
2023	1,216,780	+12.5%
2022	1,081,429	+3.0%
2021	1,049,831	+14.5%
2020	916,968	−13.7%
2019	1,062,867	−7.8%
2018	1,153,111	−3.0%
2017	1,189,116	+0.9%
2016	1,178,133	+2.0%
2015	1,155,408	+3.8%
2014	1,113,224	−2.0%
2013	1,136,227	+2.2%
2012	1,112,032	+10.3%
2011	1,008,437	−2.6%
2010	1,035,574	+10.5%
2009	937,328	−7.4%
2008	1,012,164	−3.6%
2007	1,049,982	+9.1%
2006	962,666	−2.6%
2005	988,269	+3.5%
2004	955,229	+5.0%
2003	909,811	+10.4%
2002	824,309	+6.7%
2001	772,681	−1.8%
2000	787,100	+0.0%
1999	786,845	−2.6%
1998	807,607	+13.3%
1997	712,622	+9.6%
1996	650,049	+1.2%
1995	642,557	+4.3%
1994	616,256	+11.0%
1993	555,248	−4.9%
1992	584,013	+14.1%
1991	511,919	—

Data Notice

Data use and verification

This data is for editorial and educational use only. For verified data, or to purchase or license new car sales data, contact the FCAI.

Purchase data

Top makes: 2023

Best-selling brands for 2023, with each brand's share of the market.

#	Make	Sales	Share
1	Toyota	215,240	17.7%
2	Mazda	100,008	8.2%
3	Ford	87,800	7.2%
4	Kia	76,120	6.3%
5	Hyundai	75,183	6.2%
6	Mitsubishi	63,511	5.2%
7	MG	58,346	4.8%
8	Tesla	46,116	3.8%
9	Subaru	46,114	3.8%
10	Isuzu Ute	45,341	3.7%
11	Volkswagen	43,821	3.6%
12	Nissan	39,376	3.2%
13	GWM	36,397	3.0%
14	BMW	26,184	2.2%
15	Mercedes-Benz Cars	24,315	2.0%
16	LDV	21,298	1.8%
17	Audi	19,039	1.6%
18	Suzuki	17,078	1.4%
19	Lexus	15,192	1.2%
20	Honda	13,734	1.1%
21	Isuzu	13,658	1.1%
22	BYD	12,438	1.0%
23	Volvo Car	11,128	0.9%
24	Land Rover	8,425	0.7%
25	Renault	8,024	0.7%
26	Skoda	7,999	0.7%
27	RAM	6,833	0.6%
28	Porsche	6,052	0.5%
29	SsangYong	5,966	0.5%
30	Hino	5,909	0.5%
31	Chery	5,890	0.5%
32	Fuso	4,822	0.4%
33	Jeep	4,634	0.4%
34	Mercedes-Benz Vans	4,538	0.4%
35	MINI	4,289	0.4%
36	CUPRA	3,765	0.3%
37	Chevrolet	3,703	0.3%
38	Kenworth	3,655	0.3%
39	Volvo Commercial	3,552	0.3%
40	Peugeot	2,516	0.2%
41	Polestar	2,463	0.2%
42	Iveco Trucks	2,073	0.2%
43	Genesis	1,916	0.2%
44	Scania	1,383	0.1%
45	Fiat Professional	1,307	0.1%
46	UD Trucks	1,176	0.1%
47	Mack	1,097	0.1%
48	Mercedes-Benz Trucks	1,041	0.1%
49	Daf	849	0.1%
50	Fiat	755	0.1%
51	Alfa Romeo	716	0.1%
52	Maserati	638	0.1%
53	Jaguar	581	0.0%
54	Freightliner	355	0.0%
55	Man	328	0.0%
56	Hyundai Commercial Vehicles	319	0.0%
57	Lamborghini	241	0.0%
58	Bentley	229	0.0%
59	Citroen	228	0.0%
60	Ferrari	215	0.0%
61	Lotus	183	0.0%
62	Western Star	182	0.0%
63	Aston Martin	157	0.0%
64	Dennis Eagle	98	0.0%
65	McLaren	85	0.0%
66	Foton Mobility	71	0.0%
67	Rolls-Royce	49	0.0%
68	SEA Electric	26	0.0%
69	Chrysler	7	0.0%
70	Iveco Bus	3	0.0%

Top models: 2023

Best-selling vehicles for 2023, with each model's share of the market.

#	Vehicle	Sales	Share
1	Ford Ranger	63,356	5.2%
2	Toyota Hilux	61,111	5.0%
3	Isuzu Ute D-Max	31,202	2.6%
4	Toyota RAV4	29,627	2.4%
5	MG ZS	29,258	2.4%
6	Tesla Model Y	28,769	2.4%
7	Mitsubishi Outlander	24,263	2.0%
8	Mazda CX-5	23,083	1.9%
9	Hyundai Tucson	21,224	1.7%
10	Toyota Prado	20,710	1.7%
11	Hyundai i30	20,626	1.7%
12	Toyota Corolla	19,986	1.6%
13	Mazda BT-50	17,526	1.4%
14	Tesla Model 3	17,347	1.4%
15	Mitsubishi Triton	16,641	1.4%
16	Subaru Forester	16,381	1.3%
17	Mazda CX-3	15,776	1.3%
18	Kia Sportage	15,747	1.3%
19	MG MG3	15,430	1.3%
20	Ford Everest	15,071	1.2%
21	Toyota Landcruiser Wagon	15,035	1.2%
22	Isuzu Ute MU-X	14,139	1.2%
23	Mazda CX-30	13,115	1.1%
24	Subaru Outback	12,903	1.1%
25	Nissan X-Trail	12,861	1.1%
26	Toyota Landcruiser PU/CC	11,414	0.9%
27	Kia Carnival	11,312	0.9%
28	GWM Haval Jolion	11,252	0.9%
29	Hyundai Kona	11,183	0.9%
30	BYD Atto 3	11,042	0.9%
31	Toyota Camry	10,581	0.9%
32	Kia Seltos	10,473	0.9%
33	Toyota Kluger	10,430	0.9%
34	GWM Ute	9,616	0.8%
35	Mitsubishi ASX	9,176	0.8%
36	LDV T60	9,106	0.7%
37	Mazda Mazda3	9,079	0.7%
38	Subaru Crosstrek	8,991	0.7%
39	GWM Haval H6	8,971	0.7%
40	Volkswagen T-Roc	8,943	0.7%
41	Nissan Navara	8,499	0.7%
42	Kia Sorento	8,366	0.7%
43	MG HS	8,126	0.7%
44	Toyota Corolla Cross	7,932	0.7%
45	Nissan Patrol Wagon	7,812	0.6%
46	Honda CR-V	7,808	0.6%
47	Mitsubishi Eclipse Cross	7,786	0.6%
48	Kia Picanto	7,706	0.6%
49	Volkswagen Tiguan	7,298	0.6%
50	Isuzu N-Series (LD)	7,185	0.6%
51	Toyota Hiace Van	7,133	0.6%
52	Kia Stonic	6,983	0.6%
53	Suzuki Swift	6,914	0.6%
54	Lexus NX	6,875	0.6%
55	Volkswagen Amarok	6,626	0.5%
56	Nissan Qashqai	6,614	0.5%
57	Toyota Yaris Cross	6,514	0.5%
58	Hyundai Venue	6,152	0.5%
59	Hyundai Santa Fe	6,033	0.5%
60	RAM 1500	5,922	0.5%
61	Volvo Car Volvo XC40	5,837	0.5%
62	Kia Cerato	5,795	0.5%
63	Volkswagen T-Cross	5,762	0.5%
64	Mitsubishi Pajero Sport	5,547	0.5%
65	Mazda CX-8	5,409	0.4%
66	Chery Omoda 5	5,370	0.4%
67	Mazda Mazda2	5,181	0.4%
68	Suzuki Jimny	5,002	0.4%
69	Toyota C-HR	4,786	0.4%
70	Mazda CX-9	4,696	0.4%
71	BMW X1	4,644	0.4%
72	Volkswagen Tiguan Allspace	4,543	0.4%
73	Audi Q3	4,457	0.4%
74	Audi Q5	4,210	0.3%
75	GWM Haval H6 GT	4,100	0.3%
76	Isuzu N-Series (MD)	4,080	0.3%
77	Kia Rio	4,067	0.3%
78	BMW X3	4,002	0.3%
79	LDV Deliver 9 / eDeliver 9	3,865	0.3%
80	Land Rover Defender	3,846	0.3%
81	Hyundai Palisade	3,770	0.3%
82	BMW X5	3,682	0.3%
83	LDV G10/G10+	3,638	0.3%
84	Mercedes-Benz Cars Mercedes-Benz GLC-Class Wagon	3,631	0.3%
85	Toyota Fortuner	3,619	0.3%
86	Volkswagen Golf	3,592	0.3%
87	SsangYong Musso	3,491	0.3%
88	Volvo Commercial Volvo Truck (HD)	3,476	0.3%
89	LDV D90	3,341	0.3%
90	Audi A3	3,319	0.3%
91	BMW 3 Series	3,147	0.3%
92	MG MG4	3,134	0.3%
93	Mercedes-Benz Vans Mercedes-Benz Sprinter	3,113	0.3%
94	Hino (LD)	2,928	0.2%
95	Porsche Macan	2,925	0.2%
96	Ford Transit Custom	2,843	0.2%
97	Fuso Canter (LD)	2,838	0.2%
98	Mazda CX-60	2,779	0.2%
99	Renault Koleos	2,776	0.2%
100	Lexus RX	2,743	0.2%

State share: 2023 · January–December 2023

Share of 1,216,780 sales across Australian states.

Key notes: 2023

Extra context to keep the top cleaner.

Market total in 2023: 1,216,780

Peak annual market: 1,241,037

History loaded: 36 years (1991–2026)

Active model rows loaded for this slice: 392

Historical year-end data from imported workbook sources.

Clean URL: /2023

Data from 1991-2026. Please note data for 1991-1997 is partial or incomplete and may not include all makes. Latest data is from August 2026.

Explore Australia's new-car sales history