Editorial Summary

In 1996, the Atlas records 650,049 new-vehicle sales across the Australian market. Ford was the leading make in this view, with 132,205 sales. That was 1.2% higher than the previous full-year result.

Historical sales trend

Full-history view for this slice across 1991–2026 (1996).

Sales by year: 1996

Year-by-year totals for 1996.

Year	Total	vs prev
2026 YTD	848,924	+2.0%
2025	1,241,037	+0.3%
2024	1,237,287	+1.7%
2023	1,216,780	+12.5%
2022	1,081,429	+3.0%
2021	1,049,831	+14.5%
2020	916,968	−13.7%
2019	1,062,867	−7.8%
2018	1,153,111	−3.0%
2017	1,189,116	+0.9%
2016	1,178,133	+2.0%
2015	1,155,408	+3.8%
2014	1,113,224	−2.0%
2013	1,136,227	+2.2%
2012	1,112,032	+10.3%
2011	1,008,437	−2.6%
2010	1,035,574	+10.5%
2009	937,328	−7.4%
2008	1,012,164	−3.6%
2007	1,049,982	+9.1%
2006	962,666	−2.6%
2005	988,269	+3.5%
2004	955,229	+5.0%
2003	909,811	+10.4%
2002	824,309	+6.7%
2001	772,681	−1.8%
2000	787,100	+0.0%
1999	786,845	−2.6%
1998	807,607	+13.3%
1997	712,622	+9.6%
1996	650,049	+1.2%
1995	642,557	+4.3%
1994	616,256	+11.0%
1993	555,248	−4.9%
1992	584,013	+14.1%
1991	511,919	—

Data Notice

Data use and verification

This data is for editorial and educational use only. For verified data, or to purchase or license new car sales data, contact the FCAI.

Purchase data

Top makes: 1996

Best-selling brands for 1996, with each brand's share of the market.

#	Make	Sales	Share
1	Ford	132,205	20.3%
2	Holden	124,259	19.1%
3	Toyota	120,714	18.6%
4	Mitsubishi	58,942	9.1%
5	Hyundai	48,871	7.5%
6	Mazda	26,890	4.1%
7	Nissan	25,048	3.9%
8	Honda	16,201	2.5%
9	Daewoo	12,960	2.0%
10	Suzuki	10,814	1.7%
11	Subaru	8,464	1.3%
12	BMW	7,902	1.2%
13	Daihatsu	7,388	1.1%
14	Land Rover	5,917	0.9%
15	Mercedes-Benz Cars	4,716	0.7%
16	Volkswagen	4,473	0.7%
17	Volvo Car	3,178	0.5%
18	Isuzu	3,108	0.5%
19	Saab	2,925	0.4%
20	Audi	2,173	0.3%
21	Fuso	2,132	0.3%
22	Peugeot	1,948	0.3%
23	Iveco Trucks	1,401	0.2%
24	Proton	1,373	0.2%
25	Seat	975	0.1%
26	Chrysler	951	0.1%
27	Hino	911	0.1%
28	Volvo Commercial	624	0.1%
29	UD Trucks	531	0.1%
30	KGM	504	0.1%
31	Lexus	495	0.1%
32	Jaguar	448	0.1%
33	Mercedes-Benz Trucks	355	0.1%
34	Porsche	295	0.0%
35	Renault	213	0.0%
36	Citroen	201	0.0%
37	Man	152	0.0%
38	Scania	121	0.0%
39	Asia	67	0.0%
40	Kia	39	0.0%
41	Maserati	13	0.0%
42	Bentley	13	0.0%
43	Rolls-Royce	12	0.0%
44	Lada	11	0.0%
45	MG Rover	3	0.0%
46	Austral Denning	2	0.0%

Top models: 1996

Best-selling vehicles for 1996, with each model's share of the market.

#	Vehicle	Sales	Share
1	Ford Falcon	87,073	13.4%
2	Holden Commodore	83,001	12.8%
3	Hyundai Excel	35,308	5.4%
4	Mitsubishi Magna	30,849	4.7%
5	Toyota Corolla	23,208	3.6%
6	Toyota Camry	21,180	3.3%
7	Toyota Landcruiser	18,437	2.8%
8	Toyota Hilux	17,354	2.7%
9	Ford Festiva	15,170	2.3%
10	Toyota Vienta	10,578	1.6%
11	Daewoo Cielo	10,495	1.6%
12	Mitsubishi Lancer	9,637	1.5%
13	Holden Barina	9,353	1.4%
14	Holden Rodeo	9,150	1.4%
15	Holden Utility	9,142	1.4%
16	Mazda 323	8,242	1.3%
17	Nissan Pulsar	7,814	1.2%
18	Mazda 121	7,636	1.2%
19	Ford Laser	7,156	1.1%
20	Hyundai Elantra	7,006	1.1%
21	BMW 3 Series	5,972	0.9%
22	Nissan Patrol	5,933	0.9%
23	Toyota Hiace	5,884	0.9%
24	Mitsubishi Pajero	5,195	0.8%
25	Hyundai Sonata	5,176	0.8%
26	Honda Accord	5,029	0.8%
27	Daihatsu Charade	4,995	0.8%
28	Ford Courier	4,889	0.8%
29	Toyota RAV4	4,768	0.7%
30	Mitsubishi Triton	4,668	0.7%
31	Ford Mondeo	4,534	0.7%
32	Holden Statesman	4,409	0.7%
33	Jeep Ch	4,319	0.7%
34	Ford Fairlane	4,145	0.6%
35	Honda Civic 4D	4,095	0.6%
36	Subaru Liberty	4,094	0.6%
37	Mazda B-Series	4,063	0.6%
38	Land Rover Discovery	3,917	0.6%
39	Suzuki Swift	3,763	0.6%
40	Subaru Impreza	3,607	0.6%
41	Honda Civic 3D	3,599	0.6%
42	Ford Econovan	3,380	0.5%
43	Toyota Lexcen	3,362	0.5%
44	Nissan Navara	3,115	0.5%
45	Mitsubishi Express	3,107	0.5%
46	Toyota Starlet	2,886	0.4%
47	Mitsubishi Mirage	2,852	0.4%
48	Volvo Car 850	2,804	0.4%
49	Nissan Micra	2,775	0.4%
50	Toyota Prado	2,664	0.4%
51	Mazda 626	2,587	0.4%
52	Toyota Tarago	2,451	0.4%
53	Suzuki Baleno	2,411	0.4%
54	Holden Apollo	2,403	0.4%
55	Mercedes-Benz Cars C-Class	2,198	0.3%
56	Daewoo Espero 2.0 Dlx	2,175	0.3%
57	Ford Taurus	2,078	0.3%
58	Mercedes-Benz Cars E-Class	2,018	0.3%
59	Jeep Gc	2,001	0.3%
60	Toyota Celica	1,983	0.3%
61	Suzuki Sierra	1,980	0.3%
62	Audi A4	1,979	0.3%
63	Suzuki Vitara	1,972	0.3%
64	Volkswagen Transporter	1,888	0.3%
65	Saab 900	1,683	0.3%
66	Nissan Maxima	1,679	0.3%
67	Nissan Pathfinder	1,601	0.2%
68	Mitsubishi Verada	1,538	0.2%
69	Volkswagen Golf	1,502	0.2%
70	BMW 5 Series	1,447	0.2%
71	Toyota Hiace Commuter	1,419	0.2%
72	Holden Astra	1,417	0.2%
73	Peugeot 306	1,400	0.2%
74	Proton Wira	1,373	0.2%
75	Hyundai Coupe	1,347	0.2%
76	Holden Jackaroo	1,321	0.2%
77	Holden Combo	1,285	0.2%
78	Isuzu Npr	1,284	0.2%
79	Fuso Canter	1,275	0.2%
80	Saab 9000	1,242	0.2%
81	Holden Nova	1,240	0.2%
82	Mazda E20	1,191	0.2%
83	Nissan Bluebird	1,182	0.2%
84	Land Rover Defender	1,131	0.2%
85	Toyota Paseo	1,085	0.2%
86	Toyota Townace	1,024	0.2%
87	Honda Integra	1,007	0.2%
88	Honda Odyssey	998	0.2%
89	Chrysler Ne	951	0.1%
90	Ford Transit	908	0.1%
91	Fuso F Series	857	0.1%
92	Mitsubishi Starwagon	782	0.1%
93	Daihatsu Applause	777	0.1%
94	Nissan 200SX	765	0.1%
95	Subaru Outback	749	0.1%
96	Land Rover Range Rover	738	0.1%
97	Toyota Coaster	661	0.1%
98	Daihatsu Feroza	609	0.1%
99	Holden Caprice	607	0.1%
100	Ford Explorer	605	0.1%

State share: 1996

Sales distribution across Australian states.

No data yet.

Key notes: 1996

Extra context to keep the top cleaner.

Market total in 1996: 650,049

Peak annual market: 1,241,037

History loaded: 36 years (1991–2026)

Active model rows loaded for this slice: 493

Historical year-end data from imported workbook sources.

Clean URL: /1996

Data from 1991-2026. Please note data for 1991-1997 is partial or incomplete and may not include all makes. Latest data is from August 2026.

Explore Australia's new-car sales history